Email that lands in inboxes — and moves voters.
From cold outreach infrastructure to full campaigns on your existing lists, we handle everything: setup, deliverability, copywriting, sending, and testing.
Cold email outreach
Reaching new audiences by email is a technical discipline. We set up the sending infrastructure correctly — dedicated domains, SPF/DKIM/DMARC authentication, gradual warm-up, and list verification — so your messages reach inboxes instead of spam folders.
Then we write and run the sequences: introduction, follow-up cadence, and response handling, all monitored for deliverability and engagement.
Campaigns on your lists
If you have supporter, volunteer, or donor lists, we turn them into a working email program: welcome series for new signups, regular updates that people actually open, event invitations, and GOTV pushes timed to ballots dropping.
Every send is A/B tested — subject lines, send times, calls to action — so the program gets measurably better week over week.
Compliance built in
Political email has rules. Every campaign we run includes proper sender identification, working unsubscribe handling, and list hygiene in line with CAN-SPAM and applicable state regulations.
Frequently asked questions
How long until cold email starts producing results?
Infrastructure setup and warm-up takes 2–4 weeks before serious volume. Plan for results starting in weeks 4–6 — which is why starting early matters.
My list is old and messy. Is it usable?
Usually, yes. We verify and clean lists before sending — removing dead addresses and spam traps protects your sender reputation.
Who writes the emails?
We do — subject lines, body copy, and calls to action, all in your candidate's voice. You review and approve everything before it sends.
Will emails go out under our campaign's name?
Yes. Everything sends from campaign-branded domains with proper sender identification. We run the infrastructure; voters only ever see your campaign.
Is cold email to voters legal?
Political email is legal when run correctly — accurate sender identification, working unsubscribe, and list hygiene per CAN-SPAM and state rules, which we build into every program. Legal responsibility for a campaign's compliance ultimately rests with the campaign, and we're not a law firm.
What open rates should we expect?
It varies by list quality and race profile — warm supporter lists routinely beat 40–50% opens, cold outreach runs lower. We benchmark your program in the first two weeks and optimize from real numbers, not promises.
Answers above are general information, not legal, financial, or compliance advice. Specifics vary by race and are set out in each engagement agreement — see our Terms & Conditions.
This works best as part of a full program.
AI Campaign Agents
AI agents wired into every system your campaign runs on — voter file, email, SMS, donations — with instant answers from all your data and full control of the technical side.
Learn moreAI Audits
AI that analyzes all of your campaign data to find discrepancies, errors, and data issues — before they cost you votes, money, or a compliance headache.
Learn moreSMS & Text Campaigns
Text messaging that reaches voters where they actually look — reminders, GOTV pushes, and event turnout.
Learn moreReady to talk about your race?
Book a free 30-minute strategy call. We'll give you an honest read on what it takes to win — whether or not you hire us.
Book a Free Strategy Call